WHO IS BYOB?

Rachel and Drew Thomas are the founders of BYOB, a husband-and-wife team with deep roots in the salon industry and a track record of building seven-figure beauty businesses from the ground up. With years of hands-on experience in both salon ownership and private label product development, they’ve mastered what it really takes to scale sustainably—and profitably.

Her journey began behind the chair—overbooked and burnt out . What started as a necessity—finding a smarter way to generate income—became a movement to help salon owners across the country do the same. BYOB was built to bridge the gap between talent and true ownership.

"YOU DON'T NEED MORE CLIENTS. YOU NEED A BRAND THAT WORKS FOR YOU—EVEN WHEN YOU'RE NOT BEHIND THE CHAIR."

Today, their mission is simple: to help salon owners reclaim their time, margins, and freedom through business coaching & private-label brand ownership. Whether you're scaling your salon, launching your own product line, or building passive income beyond the chair—BYOB gives you the roadmap. This is about legacy, not hustle.

  • Check The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast Downloads
  • Check The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast Downloads
20M

LIFETIME SALES

2000+

COMMUNITY MEMBERS

500+

PROGRAM COMPLETIONS

20k+

PODCAST DOWNLOADS

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