Her journey began behind the chair—overbooked and burnt out . What started as a necessity—finding a smarter way to generate income—became a movement to help salon owners across the country do the same. BYOB was built to bridge the gap between talent and true ownership.
WHO IS BYOB?




Rachel and Drew Thomas are the founders of BYOB, a husband-and-wife team with deep roots in the salon industry and a track record of building seven-figure beauty businesses from the ground up. With years of hands-on experience in both salon ownership and private label product development, they’ve mastered what it really takes to scale sustainably—and profitably.
- Check The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast Downloads
- Check The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast Downloads
20M
LIFETIME SALES
2000+
COMMUNITY MEMBERS
500+
PROGRAM COMPLETIONS
20k+
PODCAST DOWNLOADS

Book A Call Today!


