WHO IS BYOB?

Rachel and Drew Thomas are the founders of BYOB, a husband-and-wife team with deep roots in the salon industry and a track record of building seven-figure beauty businesses from the ground up. With years of hands-on experience in both salon ownership and private label product development, they’ve mastered what it really takes to scale sustainably—and profitably.

Her journey began behind the chair—overbooked and burnt out . What started as a necessity—finding a smarter way to generate income—became a movement to help salon owners across the country do the same. BYOB was built to bridge the gap between talent and true ownership.

"YOU DON'T NEED MORE CLIENTS. YOU NEED A BRAND THAT WORKS FOR YOU—EVEN WHEN YOU'RE NOT BEHIND THE CHAIR."

Today, their mission is simple: to help salon owners reclaim their time, margins, and freedom through business coaching & private-label brand ownership. Whether you're scaling your salon, launching your own product line, or building passive income beyond the chair—BYOB gives you the roadmap. This is about legacy, not hustle.

Check The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast Downloads
Check The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast DownloadsCheck The Stats \ 20M Lifetime Sales \ 2000+ Community Members \ 500+ Program Completions \ 20k+ Podcast Downloads

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